Clairol Nice 'N Easy Permanent Hair Dye - Medium Auburn 5R. Benefits: - Permanent colour in 30 natural-looking shades - The new breakthrough product contains damage blocking technology, ME+, an allergy gentle formula and conditioners at every step - Reduces damage compared to our permanent hair colour without EDDS - ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one Please Note: - If you have a known hair dye allergy, do not use this product unless approved by your dermatologist - Severe reactions may still occur Specifications: - Colour: Medium Auburn 5R - Warranty: Non-Returnable